Diary of The Fade #8 by @bintangtrii

Hello denimian!
How was your day?? Hopefully everything going well.
Have you ever hear about Hoya Apparel, the new denim brand from Indonesia??
Yes, today we would like to share to you about this brand, which we had interviewed with the founder of Hoya Apparel, Bintang Tri Perkasa.
Here you go!
“Established in May 2013, Hoya Apparel, named after a tropical plant. We focused to make our products are best and durable “machinery” that support your various activities. With “form follow function” principles, we recognize craftsmanship in an object’s functionality. Using best and selected materials, crafted by skilled hands, we truly deliver you a remarkable experience in our products.
hoyaThis denim 1 year used, once cold water soak, once hot water soak and once sea wash.
The specification:
– 13.5oz sanforized dark indigo selvedge denim
– 7oz Beige drill cotton for pocket lining
– 100% Cotton
– Light and soft hand feel fabric
– Fabric from Cone Mills, USA
– Indigo selvedge line
– Slim cut
– Sewn with poly-cotton thread (various thickness)
– Tight stitching (up to 10 SPI/Stitch per inch)
– Raised beltloop and backpocket
– Stealth inseam with felled seam construction
– Stealth arcuate
– 3.5mm Argentina vegetable tanned buffalo hide patch
– YKK Japan Silver ‘Laurel Leaf’ top button & button fly
– Universal copper washer-burr rivets
– Hidden rivets
– Hemming with Union Special 43200G

How much you love your denim and when you in love with them?
“I’m in love with denim since I was on high school about 4 years ago, form that I’m decided to create a denim company Named Hoya Apparel with my two friend which control Creative Development and Production Director.”
What’s your favorite denim brand and why?
“Hoya absolutely”
What activity you have done with your denim?
“Many things that I’ve done with my jeans such go to some place with bike, hiking, drink some beer, hang out with my family friends, doing mini soccer, etc.”
How tips to made these fabulous fade?
“Keep it away from water, and do as you indulge as who as you are.”
hoya 1
hoya 2
hoya 3
hoya 4

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