INTERVIEW: BENZAK DENIM DEVELOPER (BDD)

INTERVIEW: BENZAK DENIM DEVELOPER (BDD)

INTERVIEWS, NEWS
Why and when did you start in love with Denim (especially raw denim)? About 15 years ago, when I was still in high school, my first love for denim was created. There were these cool kids, wearing dark jeans with super high turn-ups. I really liked this look and I wanted that as well. It was especially this coloured edge that became visible after the turn-up that got my attention. I went to one of the local jeans stores in my home town and asked for these jeans. It was not difficult to explain, because they had big painted logo’s on the back pockets. This was my introduction to Evisu, and I soon learned that the coloured edge was called selvedge. Because they were quite expensive I didn’t buy them…
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