INTERVIEW: BENZAK DENIM DEVELOPER (BDD)

INTERVIEW: BENZAK DENIM DEVELOPER (BDD)

INTERVIEWS, NEWS
Why and when did you start in love with Denim (especially raw denim)? About 15 years ago, when I was still in high school, my first love for denim was created. There were these cool kids, wearing dark jeans with super high turn-ups. I really liked this look and I wanted that as well. It was especially this coloured edge that became visible after the turn-up that got my attention. I went to one of the local jeans stores in my home town and asked for these jeans. It was not difficult to explain, because they had big painted logoโ€™s on the back pockets. This was my introduction to Evisu, and I soon learned that the coloured edge was called selvedge. Because they were quite expensive I didnโ€™t buy them…
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