One of our favorite things to do is to see denim fades everyday, that everyday we have our own story about it, and we named it #diaryofthefade. That would be great if you can share your #diaryodthefade with us.

You’ll get feature on our #diaryofthefade in website and also our social media like instagram, twitter, facebook and pinterest, kindly send your best denim and also explanation about it, like how long you wear it, what kind of treatment you’ve done to your denim and many more.

We’d love to have it all, send your denim to info[at]

We look forward for it!